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Entrepreneurs who do not understand this business model will be eliminated
what happened to the market? Why does product innovation marketing innovation may not be able to break the game?

In in recent years, whether online or offline business has become more and more difficult to do. The boss who runs offline says: Everyone in the Internet era has been shopping online, and high offline labor costs have increased. Now the business has been boiled. The owner on the operation line said: The traffic dividend on the Internet has passed, information is overflowing, passenger flow fragmented, and the cost of acquisition is becoming more and more difficult to do.

The reform and opening up has been 40 years now. From 1978, it has been replaced by tickets to one -click shopping. The previous planned economy is now available to the community economy. The turmoil changes, we will briefly review the iteration of the business era one by one.

1.0 era
Time: about 1978 -2002 this period
earlier product profits
this period of “product” shortage, abundant and cheap labor force The development efficiency of resources is low, and people’s demand is in short supply. At that time, the market status was that they could almost make money on any products. At this stage, it continued to the rise of Internet e -commerce and entered the next era.

2.0 era
Time: about 2003,
The rise in the traditional Internet era
The troops began to gradually enter the era of e -commerce. At this time, the industrial production method It has not changed a lot, but consumers’ consumption methods have changed significantly. Various third -party platforms presented products, prices, and quality on the Internet at a glance. In addition, third -party platforms provide transaction guarantee upgrades and rapid logistics development, and products are quickly circulated.

The mileage of e -commerce development in the next few years. Due to the lack of sufficient user needs data, there are more and more products on the market, and the final production capacity is overcapacity. Therefore, a large number of traditional factories appear at this stage. Overception, many extensive manufacturers were eliminated.

3.0 era
value -added services
Thestable living level of e -commerce development has improved consumption level upgrades. Traditional methods of products are increasingly unable to meet people’s requirements. In the past, everyone just wanted to quickly find the products they needed. Now the demand has been upgraded to become their own “good product”, so that many segmented personalized products provide value -added services for people.

4.0 Era
S social media
Procons, the previous commodity transactions are gradually forming the state of “strong information, weak relationships” of merchants and consumers through third -party platforms.
The emergence of the media broke the “strong information, weak relationship” and transformed into “weak information, strong relationship”. Although the core of the entire market has transitioned from the class to people to group points, due to social media and various platforms, and the insufficient search warning mechanism, the information resources explosion is messy, a large number of errors and one -sided fragmented information, which seriously affects the serious impact. Our thinking cognition.

5.0 era
The trust and community team
Due to the rapid development of the Internet, a lot of information is difficult to distinguish. It is very difficult for the complete “useful resources” you want, just like a very popular sentence some time ago to describe: why you have learned so much knowledge, and still have a bad life. This sentence tells the voices of most people, and the fragmented information on the Internet has led us to pay more time on the Internet to find a more complete “quality” content.

The construction of trust and community teams must be a future trend.
Jack Ma said: If there is any dividend in China that has not been excavated, trust is the largest uns development wealth in the future.
The famous economist Wu Xiaobo said: If you do not do the community, there will be no discussion in the future.

Thenian fish and dragons in the Internet era are mixed. The ear listening is not necessarily true. Seeing that it is not necessarily true. The trust of trust in the future is particularly important for everyone. Especially on the Internet, why do people trust you and why do they have a “relationship” with you? The main core of all group teams is to cultivate trust. With the premise of trust, there will be transactions, fission, and so on.

Mathers who dominate the terminal consumer team in the future will dominate the market. The more and more large and massive groups in various industries in the market will rise. Just a factory or an industry may be a factory or industry group. These groups are very good at using the aggregation of people with high -quality content or other values, and cleverly use the power of the masses for efficient integration. In the future, if there is no group team that belongs to your own, you are embarrassed to say that you are doing business.

The era
The sharing of resources for foreign alliances.
The business model of “planned economy” has gradually formed by countless groups of small business districts that shared resources to form a “planned economy” through alliances. In the case of the front -end principal, it has achieved resource integration with the exotic alliance, and then opens the rear -end profit channel. For example, our travel itinerary and conference planning is to achieve free tourism for the integration of resources with physical businesses during the travel process, and then provide high -end value services for everyone to receive various industries. You can enjoy 5 days, 4 nights, 4 nights, Hong Kong, Macao and Zhu, and the number of tourism places for limited tourism).

In the era of rapid development of cross -border competition in technology and technology, everyone needs to continuously improve their cognitiveness. Do not stay online, but to actively carry out resource integration in all directions. Otherwise, either the development of the era forces you to change, or you don’t know how you were eliminated.

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