Summary of Monthly Work of the Merchants Manager of China Merchants Department

Monthly work summary of the manager of the China Merchants Department
If investment is an important job to face after the establishment of a shopping mall. Investment personnel must first have good psychological quality and professional knowledge. So, how to write a monthly work summary of the Merchants Manager of China Merchants, do you know how to write it? If you do n’t know, take a look at the content I organized!

: The China Merchants Department of Shopping and Leisure Plaza was established under the preparation of commercial Bai developers in mid -July 20xx. It is affiliated to the preparation office of the Shangbai Management Company. There are currently three people, one manager of the China Merchants Department, and 2 in charge of China Merchants. Since the establishment of the China Merchants Department, under the leadership of the company and the Economic Management Office, the following tasks have been carried out:
The preliminary preparations for China Merchants:
1. In -depth understanding of the structure of this property and the analysis of the market status of the market r r
2. Carry out market surveys on the local retail market of Shangqiu
. The main format positioning of the project based on the market conditioning situation
4. The structure and market needs of the property were fully analyzed, and the main format of the project was established. Shopping centers in the form of sales.
5. The distribution and regional division of the industry according to the main format of the project. Establishing the industry’s industry allocation of the main store
6. The two sets of investment framework clauses were formulated according to the positioning of the project format and the allocation of the industry.
The work at this stage:
The in August, the China Merchants Department carried out substantial work according to the terms of China Merchants Framework formulated by the General Office of the Company, and carried out the framework clauses to recognize the work under the leadership of the preparatory center. The first -time owner’s investment promotion talk was held, and the staff of the China Merchants Department was responsible for the notice of the meeting and the continuous maintenance of the scene. It also collected the owners’ opinions, suggestions, and effectively answered the investment promotion work, so that the first owner’s investment promotion conference was successfully held, and the owner’s signature and recognition of the framework of this framework was completed. At present, the signing rate is more than 70%, and subsequent signing up is actively developing, laying a good foundation for future investment promotion work.
mid -August, in -depth implementation of the preparations of the economic management company, and formulating and improving the responsibilities of each position of the China Merchants Department, and the investment process. Through job responsibilities and the formulation of the investment process, the investment site was deployed. Using the existing human resources to carry out on -site investment reception work, in addition to completing the daily work arranged by the leadership arrangements of the preparatory center. The China Merchants Department actively carried out the collection of investment target information for the main store of central shopping malls. According to the information collection, quickly analyzed digestion, locked the target, and carried out the first external work. The target area is Gaishengxiang, a city in the city of Shangqiu, and the company’s subsidiary of Yongcheng Yongku Group is handsome department store. Focus on the investment promotion in the direction of Xuzhou.
If according to the first external investment promotion, the intended cooperation unit of this project is the new one of Xuzhou. Through contact with its expansion department, we learned that it had a plan in Shangqiu. On August 15th, the manager of Xuzhou’s new development department conducted a field inspection of the property for the first time, visited the property on the spot, conducted a record of photography, and proposed suggestions and the property standards required to settle in the company leaders.
If in mid -August, according to the communication between Xuzhou Xinyijia and Ginza, Shandong, the person in charge of the company and the main person in charge of the central shopping mall owner started the first round of negotiations on the first round. It also conducted a field inspection and understanding of its main formats and operations. Xuzhou’s new main store expansion is expanding with hypermarkets as its main store, requiring the business area to be less than 10,000 square meters. The cooperation intention of the first floor and the second floor of the first and second floors of the property of the property will be leased. Essence Ginza’s main store expands the composite format of supermarkets plus department stores as its main store expansion plan, with a business area of ​​1-0,000 square meters. It is interested in all of this project. , Small owner’s question. The company’s China Merchants listed Ginza as the first goal, and the new one was listed as the second goal.
If August, the China Merchants Department is unclear in accordance with the total investment target of the previous main stores, and the current status and requirements of the lack of investment target resources to actively query large -scale retailers around the city of Shangqiu through the Internet, and collect their annual expansion plan and open store opening Information, which is the main store for the main store for investment promotion for the next step. The following characteristics of the investment in this project are found in combination with the investment promotion work:
. The target customers are clearly clear
first to determine the main store. In stabilizing the operation of the entire project, the main store occupies about half of the operating area of ​​the entire project, and its impact can be imagined. The main store with high popularity and good performance records can make the project more stable and conducive to the sustainable development of the project.
. The entry of the well -known main store can attract the attention of investors, stimulate sales of unsusted shops, and investment promotion to small and medium -sized shop groups.
. It is a consumer group with a certain degree of loyalty in the main store. This advantage can help the project can play a greater effectiveness on the basis of maintaining a certain amount of passenger flow in the future;
four four The entry of the main store can affect the rental level of small and medium -sized stores, and the overall rental performance of the project is the foundation of the next project.
Secondly, after determining the main store, the small and medium -sized shop groups are determined. Its role is to recruit small and medium -sized stores according to the combination of formats to meet the shopping or consumption needs of consumer groups with different levels and different needs in the project business district.
. The rent is high and low, the lease period is not one
The main store investment is large, the investment recycling period is long, and the rent period requires eight or ten years. Five or twenty years. Its rent is relatively cheap. Generally, in the fourth year, the rent has begun to increase, with an increase of 3%to 10%. Due to the poor cultural and economic strength of the owners of the property, the difficulty of the main store’s investment in the investment of the main store has increased, but the main store that successfully operated is ultimately conducive to the sustainable development of the project. The rental period of small and medium -sized stores is generally about 3 years, and the rent is higher. Generally, rent is increasing in the third year. However, the sub -investment promotion is a long -term sustainable work for the management level of the management company and the high economic strength requirements. At this stage, the company does not have such management strength and energy, and it is impossible The situation of Bandung.
. The time of investment promotion is long
The investment in real estate business is relatively long. stage. Since the main store decides the success or failure of the project, we must first determine the main store, and re -plan the layout of the formats and renovate the commercial facilities according to its requirements, but the investment cycle of this investment promotion is long; while the small and medium -sized shop groups are formed after the formation of business The facility transformation requirements are not large, so the investment promotion of the small and medium -sized stores can be officially carried out after the main store group is determined. Of course, the project can conduct investment consulting registration of various small and medium -sized stores during the main store’s investment promotion.
. The difficulty of attracting investment
The difficulty of investment in investment is the following four aspects:
. Satisfaction in the later period of reconstruction is large,
. The main merchants from project negotiations to the decoration period too long affect the entry of small and medium -sized shops.
. The investment progress of functional partitions affects the decision -making decisions of various stores. According to a reasonable functional partition plan, the corresponding store or service agencies can be successfully entered into the operation of various stores. Great help. And once a certain type of store or service agency cannot recruit, the service function of the entire project may not be ideal, especially the various main boutique stores that can attract popularity. At this time, it affects the overall operation.
. It is the low publicity cost of the project that the project is low in the commercial circle. In addition, the lack of experience in the economic management company has further improved the difficulty of investment promotion.
5. The best time for the investment promotion of the main store is difficult to attract the project.
5. High investment in investment technology
The high investment technology requirements are mainly manifested in four aspects:
. It is a rich retail service knowledge. Investment personnel must be familiar with the category and characteristics of goods or services, the principles of commodity or service portfolio, price, product line, real estate development, property management and other basic knowledge; master some basic principles in market science, economics, and management; Understand the relevant laws and regulations related to leasing, consumption, products, sales and other related.
. It is a strong investment skills and negotiation capabilities for investment promotion. Due to the difficulty of attracting investment, this requires some techniques in the process of attracting investment, such as creating a sought -after situation in some locations, and so on. In the early stage of the investment promotion, the investment promotion work of the main store is extremely difficult. Attract the conditions and negotiating strategies that settle in, and strive to discuss the intention and conditions of the residence with different main stores at the same time.
. It is necessary to have strong evaluation capabilities. For the evaluation of tenants, the content of the evaluation includes funds, business performance, business characteristics, registered capital, management capabilities, management capabilities and their growth rate, financial status, and willingness to cooperate in accordance with certain standards, and conduct according to certain standards. Quantitative evaluation provides scientific data and reports for choosing tenants’ decision -making.
. It is a reasonable investment promotion strategy. The promotion of investment promotion will affect the budget and investment effect of funds. The investment promotion strategy shall meet the requirements of the investment planning content, and the investment promotion strategy of investment promotion strategies will be based on the market positioning, functional positioning and highlight design of the project. Ensure less investment in investment promotion and high efficiency.
In the above analysis, formulate the next work plan:
. In mid -August, complete the positioning of the investment project format:
The overall positioning is a shopping center, including the main supermarket store, the main store store, the main professional force, the main force of the professional force shop.
. At the end of August, the basic principle of the project investment promotion was completed:
The first basic principles: the design and investment of advanced industry, and then planned and designed.
Basic principles: To maintain the unified theme image of the shopping center and the unified brand image, the unified concept design is the basis. Investment must always pay attention to maintaining and managing the determined business theme and brand image.
The third basic principles: The investment target of the shopping mall must be able to complement each other in terms of function and form.
The fourth basic principles: shopping center operation method. Selection principle.
Fifth basic principles: Principles of investment promotion. The core main store first, the subsequent principles of the auxiliary store; the principle of attracting more popularity, the principle of the support of retail shopping projects, and supporting the support projects.
The sixth basic principles: The principle of investment layout of the core main store, which is conducive to the overall layout, which is conducive to the flow of people to enter the main store.
The seventh basic principles: the principle of special merchant investment promotion.
The eighth basic principles: The principle of leasing operation adopts the principle of raising fish and fishing.
The ninth basic principle: the “management” of unified investment promotion must fully reflect and emphasize the unified service of merchants.
Basic principles: Shopping centers must have the improvement of the property service system, attach importance to knowledge management, and provide convenience for shopping center managers, majority of contracting merchants and customers.
. The formulation of the investment promotion strategy in early September:
The different characteristics of the main store, sub -main store, international brand store and other brand investment promotion, the company has formulated “determine the main store first, and then comprehensively attract investment. “Basic strategy. During the implementation, the main stores, international stores and catering should be attracted in advance, and the others are subsequently carried out. In terms of investment division of labor, self -investment promotion is mainly based on the method of cooperation between intermediary agencies, because the resources of each consultant company are limited, so you can entrust a number of business consulting companies to invite investment at the same time to accelerate the progress of the entire investment promotion.
In the guidance of this strategy, the investment team is flexibly adjusted and implemented according to the actual situation. For example, according to the different needs raised by different types of tenants, they propose a solution for them; properly arrange the positions and positions of each tenant’s floor, make it relatively well -established, instead of interfere with each other, and interfere with each other. ,weaken.
. In the mid -September, China Merchants Propaganda Work:
Three goals for the promotion of investment promotion in commercial real estate projects:
1. Attracting big merchants’ attention
2. Attracting brand suppliers entering Field
. It made a good publicity for the opening of consumers
It in attracting large merchants to the propaganda, developers should adopt a variety of publicity methods: newspapers, professional
magazines, online media, and online media , I suggest that this project not only pays attention to the project itself, but also highlights the company’s
cards. For example, you can ask business experts to write specialized propaganda, enhance the grade of commercial real estate projects, and create good products. Opening operations laid a good foundation.
TV: For small and medium -sized retail investors
newspapers, professional magazines: For large merchants, we must pay special attention to customer marketing models, and business investment is the best model. Specifically reflected in the stay of the main store and through them.
. In early September, organize the completion of investment materials collection:
-floor book, investment promotion manual, framework terms, project plane, each layer plane configuration, statistical annual signing, Shangqiu overview, project decoration standards, etc.
. The way of determining the investment promotion in early September:
Im prompts:
1. The commissioned professional investment consulting institution to conduct project investment
. n Investment channels: 1. Local China Merchants 2. Foreign Merchants
Investment Model Model: 1. Project Conference 2. Project Conference 3. Economic and Technological Cooperation Exchange Conference 4. Investment Symposium 5. Online information release 6. Visit visit
. The establishment of the China Merchants Team in early September:
The existing human resources of China Merchants is far from conducting investment promotion work, and recruiting business experience personnel to join the project investment team according to the work needs, according to the next step In the work plan, 2 employees are required at the investment promotion site, and 6 members of the external investment promotion team are established.
. The training of the investment team in mid -September:
The etiquette of investment personnel. Business knowledge. Retail expansion knowledge. Commercial real estate knowledge. Property management. Lease contract. Negotiation skills Principles of China Merchants. Investment strategy and other content training enables investment promotion personnel to carry out independent work capabilities.
The overall positioning is a shopping mall, including the main store in the supermarket, the main store of the department store, and the professional main store.
. In mid -September, understand the requirements of the main merchants and establish a database:
R n (2) Understand the site selection conditions and preferences
(3) Understand the cultural characteristics of large merchants and business characteristics
Ten. Complete the selection, classification, brush selection, and classification of the investment goals in mid -September:
In the development of the investment promotion, a lot of information will be received. This requires us to analyze this information with specific data of professional vision. Selection. Category. Classification. Harmony.
11. In mid -September, the time for the target merchant to formulate an external investment promotion time arrangement:
Im promotion work is a very timeliness work. In the next step, our department will quantify the property of the property and formulate the investment promotion tasks and formulate it. Investment time schedule.
. In late September, the expansion of the big merchant (main merchant) needs to formulate investment conditions:
This to fully understand the conditions for the expansion of large -scale main merchants through the collection of information, and formulate adjustments to the investment promotion at any time according to its requirements.
. Establishing an external investment promotion fee management system in mid -September:
The personnel travel expenses, merchant reception expenses, publicity costs, advertising and investment activities costs , Cost to others.
2. The key investment promotion is concentrated to avoid fragmentation.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
. The wages and rewards methods of the main target target business investment personnel are formulated in mid -September:
Missile personnel’s salary and reward method:
investment promotion backbone should reach higher wage income level It is recommended that the company’s salary of China Merchants (adopting basic salary floating salary model). The annual salary is determined according to the quality and quantity of the investment promotion, and the investment personnel are evaluated with actual performance.
It is not enough in motivation for investment personnel, and there must be better restraint measures, mainly to control the quality of investment promotion, the quality of the investment and the treatment of the investment personnel is linked. For projects that entrust the management team And acceptance standards.
. In late September, it formulates substantial negotiations to formulate investment negotiation strategies according to the external investment promotion situation:
. determination of the principle of investment negotiation 2. Preparation for investment negotiations 3. Establish a negotiating group:
16. In October, the investment promotion of the main professional store according to the main store investment promotion:
The traditional department store supermarket model is not the best model for shopping malls. Professional flagship stores have an increasingly important role. Such as: Zhengzhou Carrefour In the investment promotion of small and medium -sized merchants: use customer marketing ideas, use the main store’s check -in, and grafted through them. Or recruit retailers of well -known domestic chain stores in China.
. At the end of October, the investment promotion form is formulated according to the main store’s investment promotion situation:
In the comprehensive investment phase, we must pay attention to the centralized investment promotion activities. Pay attention to drawing on other project investment experience in Shangqiu, systematically arrange other main store investment promotion activities, and combine the later investment promotion with the preheating before opening.
The control and guarantee of the quality of investment:
Ben according to my work experience in the silver base, I found that many silver -based people are used as the operating management team, with good positions as bait, and suppliers to rebate. Therefore, we must supervise the results of investment promotion:
1. Control the quality of the main stores and international stores. Without the driving of the main store, there is no overall rent improvement.
. The division of labor in the investment team is clear, and the investment director will uniformly manage the investment promotion. The team clearly ensures the order of investment promotion through the team, and then improves the quality.
3. The distance between the distance between the distance is used.
. Strict implementation of the plan to determine the price and location of the investment of investment, and implement the increasing tenant confidence through the scientific format plan.
5. Established the Investment Supervision Department to supervise and supervise the entire investment process.

: Monthly work summary of the manager of China Merchants. The spirit of the party congress. During the work, unifying thoughts and actions into the goals and tasks determined by the Party Congress, and condensing wisdom and enthusiasm into the deployment requirements made by the party congress. Through learning, we deeply understand the guiding ideology and theme of the party’s congress, understand the province’s first implementation of the basic modern goal connotation, and understand the goals and work requirements put forward by the party conference on Southern Jiangsu. While studying, close the spirit of the party congress and the current work, and do his job well. By clarifying the city’s economic construction goals, promote the construction of the “five golden altars”, and understand that only by firmly grasping the contradictions and problems that occur in the town’s economic operation, and helping enterprises to solve problems and difficulties in time, can we promote the stability of the town’s economic stability and compare comparison Fast development can you complete the annual target tasks.
has changed profoundly this year, the situation of investment promotion has undergone profound changes, the land indicators are tight, and the contradiction between supply and demand is very much. You chase me in the surrounding area. The standing out of China has become the top priority of our investment. This requires us to continue to pay attention to learning advanced investment methods and advanced concepts in investment promotion work. Only by continuously updating the concept of investment promotion can we be effective in work. At work, I am always a career and keep learning from the experienced investment staff. It further clarifies the highlights of our town to attract foreign investment, the focus of introducing projects, and the weakness of the construction of the park, so that when introducing the investment environment of Zhu Lin’s investment environment with the merchants. Vigorously amplify the advantages of publicity and the location of the Jinxi Industrial Park, so that the projects that are polluted by the environment and the projects that do not meet the national industrial policies do not talk about it.
. The “integrity” service throughout the work at every detail
Me “to make friends first and then investment”, use the investor as his own friend, and based on the principle of “one Nuo Qianjin, integrity”, this is the With such a concept, during my work, I strive to put my service efficiency with enthusiasm to the best. No matter who and at time, as long as the merchants are interested in the discussion of Zhu Lin, they will be serious and enthusiastic. With all comrades, they really implemented friendship investment and integrity investment in specific actions.
. Broaden ideas in work, the form of investment promotion has a new breakthrough
has various forms of investment. Since this year, we have not restricted the investment method on the basis of learning from brother towns and development zones. To achieve the combination of “going global and inviting in”, emancipating the mind, letting go of hands and feet, and carrying out investment promotion activities in all aspects. This is also another new breakthrough in our town’s investment promotion work this year. The municipal government organizes investment promotion activities, and at the same time hires an investment agent in Shanghai, Shenzhen, and Taiwan service agencies. × monthly organized the investment promotion team to go to Shenzhen and Hainan to specially attract investment, visit a number of companies, and issue × multiple publicity materials. Good effect. On the one hand, the Jinxi Industrial Park is promoted, and on the other hand, let them understand the investment environment of Jintan, which is good. Due to the various forms of investment promotion and a lot of project information, Taiwanese businessmen and foreign businessmen who came to inspect have come to a batch of batch, creating a good investment atmosphere, and collecting a number of project information sources.

: The monthly work summary of the Merchants Manager of China Merchants must make a detailed understanding of the situation of the mall. In the process of attracting investment, many problems that are not prepared in advance may be encountered. It is necessary to flexibly change and put the interests of customers first. Investment promotion is aimed at win -win cooperation. If one of them has no benefits, he will not decide to invest. Only both parties have interests can it be discussed.
During the negotiations of investment promotion, there must be sufficient confidence and confidence in speaking. If the customer questioned, patiently explained the customer’s questions in detail, analyzed the consumer group and the current possession of the consumer group in the local market, and the advantages and prospects of our shopping mall to establish confidence in our shopping malls. Try not to argue with customers a question, you can use the saying of change to fight for customer recognition. Some customers will come to the mall to check on the spot uninterruptedly, communicate with customers with patience, and guide the customer to know how much benefits he will bring him if he comes to our mall investment.
During the negotiation process, observe the other party’s reaction to fully understand the psychological needs of the other party. Don’t give him too many choices at one time, only a few different positions or different areas for his needs to let him make a choice between several. Let the other party know that the position he chose at the same time is also interested in several customers. Let him determine the correctness he chose.
In important tasks prepared for the opening of the mall are investment promotion, but it is not just an investment promotion. China Merchants is just an important part of the preparations for opening.在商场开业筹备过程中，与招商工作同等重要的还有市场定位、商业规划、组织建设、制度建设、工作流程设计、员工招聘培训、空间环境美陈、二次商装管理、信息系统建设、 Corporate culture construction, corporate image promotion, marketing plan formulation, competition strategy formulation, etc. We can imagine that if there is no clear format positioning, market positioning, commodity positioning, and customer layer positioning for the mall, what kind of products do you know? What brand -grade products are the proportion structure of each category and varieties? If there is no scientific store planning and reasonable product layout on the mall, which location of the brand and products we recruit? What are the varieties and brand relationships between different floors and regions? Let’s think about it: if there is no modern set of modern ones How can we guarantee the success of China Merchants, Marketing, Management, Operations, and Services? Also, even if the investment is completed, how does the store be decorated? Should grass -roots salespersons go to high -level management cadres to train? Do you want to formulate and implement the celebration plan for opening? The preparation of the opening is a systematic project that must be comprehensively considered, coordinated, systematic implementation, and overall guarantee. Therefore, to ensure the successful investment and successful opening of a shopping mall, we must achieve the following points:
. Perform full market survey, accurate market positioning, and reasonable store layout;
. Establishment Modern business organization system, management system, institutional system, and process system;
3. Establish a management team and grass -roots employee team with a clear business management awareness, service awareness, training, and clear jobs;
4. Successful recruitment of brands and products that meet the positioning of business formats, market positioning, and customer layer positioning;
. The design, decoration and product display of the brand counters strictly create a strong and modern store Atmosphere, beautifying the internal space environment and the commercial environment of the mall;
6. Establishing a set of commercial POS and MIS systems suitable for modern commercial management, modern business marketing and modern business services;
7. Create a set Modern business and cultural systems and marketing systems, formulate staged series of marketing promotion strategies and open promotional programs.
Only in this way can we truly achieve the success and success of the mall’s investment promotion, and can we truly ensure the future operations, management and services of the mall.
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