5 thoughts on “How to conduct market segmentation”
Scott
(1) Select the scope of the product market, that is, to determine what industry and what products are produced. (2) List the basic requirements of potential customers. (3) Understand the different requirements of different potential users. (4) The common requirements of the potential customers are abstracted, and special needs are used as the standard standard. (5) According to the differences in the basic needs of potential customers, it is divided into different groups or sub -markets and gives a certain name of each sub -market. (6) further analyzes the characteristics of each market segment and the characteristics of the purchase behavior, and analyzes the reasons in order to determine whether it can be merged or further segmented on the market that can be merged or further. (7) It is estimated that the scale of each market segment, that is, on the basis of the survey, estimated the number of customers in each market segment, the frequency of purchases, the average number of purchases per time, etc. Analysis of competition status and development trends.
Market segmentation can be performed from multiple latitude:
1 is divided into customers from the profit model, such as terminal users and dealers, the market is different 2. Division: For example, like the dual -metal thermometer produced by our Senzhang Industry and Trade, it can be used for family or industry. We can distinguish the industrial market and civilian market 3. From product characteristics n4 Divided into the area of the sales area or even season, brand, etc. can become the standards of market segmentation
Pay content for time limit to check for freenAnswer Hello, I am inquiring for you, please wait a moment, I will reply to you immediately ~nHello, I am glad to answer it for you. Market segmentation refers to the classroom customer in the market into several customer bases in accordance with certain standards. Each customer group constitutes a sub -market. There are obvious differences. Market segmentation is the basic work of choosing the target market. Marketing’s activities include a market segmentation and using it as the company’s target market. It designs the correct product, service, price, promotion, and distribution system to meet the needs and desires of customers in the market.nI hope the above answers are helpful to you ~ If you are satisfied with my answer, please like it.n1 morenBleak
00:00 / 13: 4570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
00:00 / 07: 5970% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
(1) Select the scope of the product market, that is, to determine what industry and what products are produced.
(2) List the basic requirements of potential customers.
(3) Understand the different requirements of different potential users.
(4) The common requirements of the potential customers are abstracted, and special needs are used as the standard standard.
(5) According to the differences in the basic needs of potential customers, it is divided into different groups or sub -markets and gives a certain name of each sub -market.
(6) further analyzes the characteristics of each market segment and the characteristics of the purchase behavior, and analyzes the reasons in order to determine whether it can be merged or further segmented on the market that can be merged or further.
(7) It is estimated that the scale of each market segment, that is, on the basis of the survey, estimated the number of customers in each market segment, the frequency of purchases, the average number of purchases per time, etc. Analysis of competition status and development trends.
Market segmentation can be performed from multiple latitude:
1 is divided into customers from the profit model, such as terminal users and dealers, the market is different
2. Division: For example, like the dual -metal thermometer produced by our Senzhang Industry and Trade, it can be used for family or industry. We can distinguish the industrial market and civilian market
3. From product characteristics n4 Divided into the area of the sales area
or even season, brand, etc. can become the standards of market segmentation
Pay content for time limit to check for freenAnswer Hello, I am inquiring for you, please wait a moment, I will reply to you immediately ~nHello, I am glad to answer it for you. Market segmentation refers to the classroom customer in the market into several customer bases in accordance with certain standards. Each customer group constitutes a sub -market. There are obvious differences. Market segmentation is the basic work of choosing the target market. Marketing’s activities include a market segmentation and using it as the company’s target market. It designs the correct product, service, price, promotion, and distribution system to meet the needs and desires of customers in the market.nI hope the above answers are helpful to you ~ If you are satisfied with my answer, please like it.n1 morenBleak
00:00 / 13: 4570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
00:00 / 07: 5970% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description