4 thoughts on “How does an enterprise segment the market?”
Ernestine
Geographical subdivision: national, regional, cities, rural, climate, terrain. Population segmentation: age, gender, occupation, income, education, family population, family type, family life cycle, nationality, ethnic group. Psychological segmentation: social class, lifestyle, personality. behavior segmentation: timing, pursuit of interests, user status, product usage, loyalty, purchase preparation stage, attitude. The benefits: the specific benefits of pursuit, the benefits of products, such as quality, price, taste, etc. The expansion data first is that the internationalization trend of the domestic market is more obvious. The opening of my country’s market and the gradual decrease in the threshold of trade and investment entry. Domestic enterprises will face the competition of more foreign companies, accelerate the internationalization of the domestic market, and increase market competition. The types of market competition are diversified, and the number has increased significantly. State -owned, private, joint -stock systems, foreign -funded economic entities such as various ownerships will win the fittest in the competition. A number of competitive companies will gradually grow and grow, and companies will face more competitors. three is that the division of labor in the market is getting more and more detailed, and the degree of professionalism is getting higher and higher. The ability to grasp the market comes from the understanding of market characteristics. This requires industry companies to often segmented the market and pay attention to market changes.
According to the customer group, the use of different groups is different . For example: male and female; minors, adults, elderly people minors: games, entertainment, most of them , Telephone, entertainment most Elderly people: Telephone, watch videos mostly
Market segmentation refers to the division of customers in the market into several customer bases in accordance with certain standards. Each customer group constitutes a sub -market. There is a significant difference between demand between different sub -markets. Market segmentation is the basic work of choosing the target market. Marketing’s activities include a market segmentation and using it as the company’s target market. It designs the correct product, service, price, promotion, and distribution system to meet the needs and desires of customers in the market. This response time: 2021-05-13, please refer to the official website of Ping An Bank. [Ping An Bank I know] Want to know more? Come and see “Ping An Bank, I know” ~ B.pingan/Paim/Iknow/Index
In the early 1990s of carbonated beverages, Huiyuan Company began to focus on the development of various fruit and vegetable juice beverage markets. Although there were already some small companies in China at that time, they started sporadic production and sales of fruit juice drinks, but most of them were due to low starting points and small scale and difficulty. Members were the first large -scale enterprises in the juice beverage industry in China. Production equipment and craftsmanship are unmatched by other small workshops -type fruit beverage factories. Member juice fully meets people’s demand for nutrition and health at the time. With its professional strategy of specialized fruit juice and dazzling new product development speed, it has jumped into the top 10 companies in China in just a few years. Essence
Geographical subdivision: national, regional, cities, rural, climate, terrain.
Population segmentation: age, gender, occupation, income, education, family population, family type, family life cycle, nationality, ethnic group.
Psychological segmentation: social class, lifestyle, personality.
behavior segmentation: timing, pursuit of interests, user status, product usage, loyalty, purchase preparation stage, attitude.
The benefits: the specific benefits of pursuit, the benefits of products, such as quality, price, taste, etc.
The expansion data first is that the internationalization trend of the domestic market is more obvious. The opening of my country’s market and the gradual decrease in the threshold of trade and investment entry. Domestic enterprises will face the competition of more foreign companies, accelerate the internationalization of the domestic market, and increase market competition.
The types of market competition are diversified, and the number has increased significantly. State -owned, private, joint -stock systems, foreign -funded economic entities such as various ownerships will win the fittest in the competition. A number of competitive companies will gradually grow and grow, and companies will face more competitors.
three is that the division of labor in the market is getting more and more detailed, and the degree of professionalism is getting higher and higher. The ability to grasp the market comes from the understanding of market characteristics. This requires industry companies to often segmented the market and pay attention to market changes.
According to the customer group, the use of different groups is different
. For example: male and female; minors, adults, elderly people
minors: games, entertainment, most of them , Telephone, entertainment most
Elderly people: Telephone, watch videos mostly
Market segmentation refers to the division of customers in the market into several customer bases in accordance with certain standards. Each customer group constitutes a sub -market. There is a significant difference between demand between different sub -markets. Market segmentation is the basic work of choosing the target market. Marketing’s activities include a market segmentation and using it as the company’s target market. It designs the correct product, service, price, promotion, and distribution system to meet the needs and desires of customers in the market.
This response time: 2021-05-13, please refer to the official website of Ping An Bank.
[Ping An Bank I know] Want to know more? Come and see “Ping An Bank, I know” ~
B.pingan/Paim/Iknow/Index
In the early 1990s of carbonated beverages, Huiyuan Company began to focus on the development of various fruit and vegetable juice beverage markets. Although there were already some small companies in China at that time, they started sporadic production and sales of fruit juice drinks, but most of them were due to low starting points and small scale and difficulty. Members were the first large -scale enterprises in the juice beverage industry in China. Production equipment and craftsmanship are unmatched by other small workshops -type fruit beverage factories. Member juice fully meets people’s demand for nutrition and health at the time. With its professional strategy of specialized fruit juice and dazzling new product development speed, it has jumped into the top 10 companies in China in just a few years. Essence