2 thoughts on “Which Shenzhen Short Video Show Operation Company is good?”
Jaime
More and more large and small companies plus in the test field of short video marketing promotion, whoever masters the appropriate scientific methodology, who will be able to be fast-stepped. So, for the company’s famous brand, how to do a short video channel of itself? Let ’s explain how to operate the company’s short video in the operation of Aulingco short video. 1. Although the difference between your small video and the company’s small videos is small videos, there is a big difference between your own media account and company account, mainly the difference between the goals and the content. (1) Differences of goals. Many of their own media service platforms are based on the core of traffic. The important goal is to increase the amount of playback, pay more attention to the number of fans, and attach great importance to their own fame. There are generally two types of company small video network marketing solutions. One is to expose famous brands. Many focus on how to increase product exposure and make marketing for famous brands to make the people impress the famous brands. Pay great importance to brushing “pride”; the other is to accurately obtain customer acquisition and transform the purpose, such as some network technology companies to obtain accurate and loyal customers with small video methods, and then transform into consumers with high volumes of high customers. Essence (2) Differential content. Due to the different goals, the company’s small video and their own small videos are naturally different in content planning. For example, the company’s small videos should think a lot about “how to focus on the famous brands tell a story” and “how to integrate the product into the plot”. In addition, the precise positioning and expected effect of the company’s small videos can not be facilitated to establish the content direction, but also lay the foundation for the laying of the method. Only after the content is established can everyone be used as a basis to establish a suitable method. 2. The step of plan planning company small videos Since the company’s small video is so different from its own small videos in terms of goals and content, then considering the marketing goals, how to plan a small video of a company? The unforgettable grasp of well -known brands, product characteristics, and customers. (1) The advantages of important product products are obtained: product positioning and product advantages must be established. We can compare the marketing methods and products of the competitors company, investigate extensively, ensure that they know and know each other, establish our own product advantages and core competitiveness, and benefit the planning planning of content. (2) Analysis of important groups: We must establish the confusion, regulations and consumption levels of our target customers, so we must take into account the content. For example, everyone’s overall target consumer group is a student, then everyone’s content must be used by students, and it is focused on application type and fun. If the method of self -learning ability is improved, the method can be more optimistic and strange. 3. What key links must be paid attention to when planning video? So, what key links should be paid to the company in the entire process of planning video? What should I start with? Plot category, professional skills, or opening the assessment class? If the company’s small videos simply present the efficacy or appearance of the product, then the video shot is no different from Taobao. A dried explanation video. That video, even if the page is exquisite, there is no way to be talented in the sea of small videos, making people memorable. Therefore, the company wants a lot to fully consider how to increase the premium of the goods based on small videos to increase capital, so that consumers love the goods particularly and make him pay attention to it again. Therefore, the company’s small video must plan, which is the excavation of the core concept that everyone often says. So what aspects should the company start when digging the core concept? Four points are sorted out below. (1) Infectious power. The core concept must be infectious, practical value can touch the hearts of consumers, allow consumers to resonate with each other, and thereby identify and agree with a momentum. (2) Diversity. The core concept and the competition with the industry must be diverse, that is, everyone often says that it must be unique, and it must have the advantages of reasonable affection. It is unusual but not biased all the overall planning. (3) Tolerance and sensitivity. The core concept is to have tolerance and sensitivity. Not only has it a certain level, but also can withstand the scrutiny and let consumers have endless aftertastes. (4) Improve the professional capacity of brand premium. The core concept can increase the brand premium of the famous brand, and allow the famous brand to sell a higher price in the competition of the industry. Well! The content of today is finished. Thank you for watching. The Shenzhen Aulingko Short Video Operation Company has served many Fortune 500 companies, helping 200 companies grow. The operation business of Aulingko short video complex includes: brand promotion, fan accumulation, e -commerce monetization, 塬 content, IP incubation, data operation, expert signing, effect testing, etc.
With the rapid development of short video e -commerce, short video expressions are emerging endlessly, but most merchants encounter the so -called “leather bag”. “The boss does not need to care about anything, and the operation agent can take care of tens of thousands of monthly.” If someone invites you to be a “shaking shopkeeper”, you can count the money lying down. Will you be tempted? This: There is a saying in line: Ten generations of operations, nine are all scammers. “We were deceived 300,000. Before signing the contract, the cowhide blew the sky, and felt that it was the same as playing a million. The business does not even answer the phone. You couldn’t even find the operation director you talked to you at the beginning. ” of course, it is not to say that all agency operations are scammers, but the probability that you can encounter a professional agency operation is too small. The short video showing “package” dazzling, expensive charges, money spent business but no coloring 80 A Ling (pseudonym) was from Zhoushan. She has always wanted to open an online shop to do clothing business. Seeing that friends have a good effect through short video, they want to try themselves. In March 2018, A Ling saw an advertisement for “short video operation” on WeChat, claiming that he could take care of various matters for customers. “This can solve the urgent need.” A Ling took a try mentality and contacted Hangzhou X Micro Technology Co., Ltd. (hereinafter referred to as “X Micro Company”). The salesman of the company told Aling that the company has 5 business “package”. The higher the package price, the more refined the production A Ling has bought a 68,000 yuan entrepreneurial package after some consideration. She longed for her online shop to get blushing quickly. However, more than half a month passed, but the business of Aling’s online store did not improve. A Ling was anxious and asked X Micro Company to increase the sales of online stores. Sigmen said that A Ling had to add money to enjoy business upgrade services. Therefore, on April 25, 2018, A Ling paid the “upgrade fee” of 50,000 yuan, and then the sales of online stores have briefly increased. However, it didn’t take long for the online store to ask. A Ling once again contacted X WeChat, and the other party asked her to buy a “upgrade” service. A Ling consciously deceived and reported the case to Putuo District police. After investigation, the police found that the X micro company was suspected of performing fraud in the name of agency operations. The existing generation operation cooperation model The service relationship between operations and manufacturers is also a kind of commission sales relationship. Is it a service or a commission? Nowadays, agent operators require the service contract, and the manufacturer requires that the sales contract is entrusted. What is the service. I only provide you with operational services. I am not responsible for the sales results. What is the entrustment, the entrustment is that I entrust you to complete the sales results. This is a paradox. Because agent operators have no way to be responsible for the sales results of the manufacturer, and the manufacturer has no way to provide simple services on behalf of the operator. Therefore, most manufacturers will ask a question when inspecting the operators: you can guarantee how much sales can be completed. This is a huge childish problem. It, if you ask your tutoring teacher, can you guarantee that your children must be admitted to Tsinghua University? Mature actors generally do not promise to sell the bottom. The brand reputation and product quality are related to the manufacturer. As a result, in this context, the operation of the agent must promise sales, only by flickering. In introduction of several generations of operating cooperation models commonly existed in the current operation industry: 1. Get a huge amount of service fee at one time to ensure sales The boss eats this set. but responsible acting operating companies are often unable to do it. Liar companies often say a big talk. You want 1 million sales, I will give you 2 million guarantees. However, first give a service fee of 500,000 yuan, you will pay you 100,000 if you can’t do it. These people basically do not do anything about 500,000. 2. Pay money to keep fans and exposure This is the most form on the market. The price of a single video ranges from 500-7000. The traffic is a centralized algorithm distribution, and the algorithm is based on the content preferences of the platform users. No one dares to pat the breast and say that 100 % master the algorithm, so you can imagine that when the KPI cannot be completed in the end 3. Single fee has also had some single -charge operating companies, such as the number or the number of days of the production of the days. If the items of other venues are required, the service fee is not guaranteed, and the operation is not involved. It is usually a traditional film and television production company that provides such services. It is generally not very suitable for the preferences and platform algorithms of short video audiences. The production cost is not low, and the effect cannot be guaranteed. This summary has many excellent short video expressing companies, but those who ensure make money are all problems. Even if he let Dad Ma and Yiming’s boss himself, he dare not say that he can give you the sales sales amount. Unless he opens the background, the purpose of drawing you big cakes is not to encourage you, but to open you Money bag! Is that businesses can be more vigilant, and they must be cautious for business operations. Of course, only their own products have market value to be truly operated.
More and more large and small companies plus in the test field of short video marketing promotion, whoever masters the appropriate scientific methodology, who will be able to be fast-stepped. So, for the company’s famous brand, how to do a short video channel of itself? Let ’s explain how to operate the company’s short video in the operation of Aulingco short video. 1. Although the difference between your small video and the company’s small videos is small videos, there is a big difference between your own media account and company account, mainly the difference between the goals and the content. (1) Differences of goals. Many of their own media service platforms are based on the core of traffic. The important goal is to increase the amount of playback, pay more attention to the number of fans, and attach great importance to their own fame. There are generally two types of company small video network marketing solutions. One is to expose famous brands. Many focus on how to increase product exposure and make marketing for famous brands to make the people impress the famous brands. Pay great importance to brushing “pride”; the other is to accurately obtain customer acquisition and transform the purpose, such as some network technology companies to obtain accurate and loyal customers with small video methods, and then transform into consumers with high volumes of high customers. Essence (2) Differential content. Due to the different goals, the company’s small video and their own small videos are naturally different in content planning. For example, the company’s small videos should think a lot about “how to focus on the famous brands tell a story” and “how to integrate the product into the plot”. In addition, the precise positioning and expected effect of the company’s small videos can not be facilitated to establish the content direction, but also lay the foundation for the laying of the method. Only after the content is established can everyone be used as a basis to establish a suitable method. 2. The step of plan planning company small videos Since the company’s small video is so different from its own small videos in terms of goals and content, then considering the marketing goals, how to plan a small video of a company? The unforgettable grasp of well -known brands, product characteristics, and customers. (1) The advantages of important product products are obtained: product positioning and product advantages must be established. We can compare the marketing methods and products of the competitors company, investigate extensively, ensure that they know and know each other, establish our own product advantages and core competitiveness, and benefit the planning planning of content. (2) Analysis of important groups: We must establish the confusion, regulations and consumption levels of our target customers, so we must take into account the content. For example, everyone’s overall target consumer group is a student, then everyone’s content must be used by students, and it is focused on application type and fun. If the method of self -learning ability is improved, the method can be more optimistic and strange. 3. What key links must be paid attention to when planning video? So, what key links should be paid to the company in the entire process of planning video? What should I start with? Plot category, professional skills, or opening the assessment class? If the company’s small videos simply present the efficacy or appearance of the product, then the video shot is no different from Taobao. A dried explanation video. That video, even if the page is exquisite, there is no way to be talented in the sea of small videos, making people memorable. Therefore, the company wants a lot to fully consider how to increase the premium of the goods based on small videos to increase capital, so that consumers love the goods particularly and make him pay attention to it again. Therefore, the company’s small video must plan, which is the excavation of the core concept that everyone often says. So what aspects should the company start when digging the core concept? Four points are sorted out below. (1) Infectious power. The core concept must be infectious, practical value can touch the hearts of consumers, allow consumers to resonate with each other, and thereby identify and agree with a momentum. (2) Diversity. The core concept and the competition with the industry must be diverse, that is, everyone often says that it must be unique, and it must have the advantages of reasonable affection. It is unusual but not biased all the overall planning. (3) Tolerance and sensitivity. The core concept is to have tolerance and sensitivity. Not only has it a certain level, but also can withstand the scrutiny and let consumers have endless aftertastes. (4) Improve the professional capacity of brand premium. The core concept can increase the brand premium of the famous brand, and allow the famous brand to sell a higher price in the competition of the industry. Well! The content of today is finished. Thank you for watching. The Shenzhen Aulingko Short Video Operation Company has served many Fortune 500 companies, helping 200 companies grow. The operation business of Aulingko short video complex includes: brand promotion, fan accumulation, e -commerce monetization, 塬 content, IP incubation, data operation, expert signing, effect testing, etc.
With the rapid development of short video e -commerce, short video expressions are emerging endlessly, but most merchants encounter the so -called “leather bag”.
“The boss does not need to care about anything, and the operation agent can take care of tens of thousands of monthly.” If someone invites you to be a “shaking shopkeeper”, you can count the money lying down. Will you be tempted?
This: There is a saying in line: Ten generations of operations, nine are all scammers.
“We were deceived 300,000. Before signing the contract, the cowhide blew the sky, and felt that it was the same as playing a million. The business does not even answer the phone. You couldn’t even find the operation director you talked to you at the beginning. ”
of course, it is not to say that all agency operations are scammers, but the probability that you can encounter a professional agency operation is too small.
The short video showing “package” dazzling, expensive charges, money spent business but no coloring
80 A Ling (pseudonym) was from Zhoushan. She has always wanted to open an online shop to do clothing business. Seeing that friends have a good effect through short video, they want to try themselves.
In March 2018, A Ling saw an advertisement for “short video operation” on WeChat, claiming that he could take care of various matters for customers.
“This can solve the urgent need.” A Ling took a try mentality and contacted Hangzhou X Micro Technology Co., Ltd. (hereinafter referred to as “X Micro Company”).
The salesman of the company told Aling that the company has 5 business “package”. The higher the package price, the more refined the production
A Ling has bought a 68,000 yuan entrepreneurial package after some consideration. She longed for her online shop to get blushing quickly. However, more than half a month passed, but the business of Aling’s online store did not improve. A Ling was anxious and asked X Micro Company to increase the sales of online stores.
Sigmen said that A Ling had to add money to enjoy business upgrade services. Therefore, on April 25, 2018, A Ling paid the “upgrade fee” of 50,000 yuan, and then the sales of online stores have briefly increased.
However, it didn’t take long for the online store to ask. A Ling once again contacted X WeChat, and the other party asked her to buy a “upgrade” service.
A Ling consciously deceived and reported the case to Putuo District police. After investigation, the police found that the X micro company was suspected of performing fraud in the name of agency operations.
The existing generation operation cooperation model
The service relationship between operations and manufacturers is also a kind of commission sales relationship. Is it a service or a commission? Nowadays, agent operators require the service contract, and the manufacturer requires that the sales contract is entrusted.
What is the service. I only provide you with operational services. I am not responsible for the sales results. What is the entrustment, the entrustment is that I entrust you to complete the sales results.
This is a paradox.
Because agent operators have no way to be responsible for the sales results of the manufacturer, and the manufacturer has no way to provide simple services on behalf of the operator. Therefore, most manufacturers will ask a question when inspecting the operators: you can guarantee how much sales can be completed. This is a huge childish problem.
It, if you ask your tutoring teacher, can you guarantee that your children must be admitted to Tsinghua University? Mature actors generally do not promise to sell the bottom. The brand reputation and product quality are related to the manufacturer. As a result, in this context, the operation of the agent must promise sales, only by flickering.
In introduction of several generations of operating cooperation models commonly existed in the current operation industry:
1. Get a huge amount of service fee at one time to ensure sales
The boss eats this set.
but responsible acting operating companies are often unable to do it. Liar companies often say a big talk. You want 1 million sales, I will give you 2 million guarantees. However, first give a service fee of 500,000 yuan, you will pay you 100,000 if you can’t do it. These people basically do not do anything about 500,000.
2. Pay money to keep fans and exposure
This is the most form on the market. The price of a single video ranges from 500-7000. The traffic is a centralized algorithm distribution, and the algorithm is based on the content preferences of the platform users. No one dares to pat the breast and say that 100 % master the algorithm, so you can imagine that when the KPI cannot be completed in the end
3. Single fee
has also had some single -charge operating companies, such as the number or the number of days of the production of the days. If the items of other venues are required, the service fee is not guaranteed, and the operation is not involved. It is usually a traditional film and television production company that provides such services. It is generally not very suitable for the preferences and platform algorithms of short video audiences. The production cost is not low, and the effect cannot be guaranteed.
This summary
has many excellent short video expressing companies, but those who ensure make money are all problems. Even if he let Dad Ma and Yiming’s boss himself, he dare not say that he can give you the sales sales amount. Unless he opens the background, the purpose of drawing you big cakes is not to encourage you, but to open you Money bag!
Is that businesses can be more vigilant, and they must be cautious for business operations. Of course, only their own products have market value to be truly operated.