Daily necessities entrepreneurial plan

The demand for daily chemical supplies is continuously increased, and we want to create a daily chemical shop. First write the entrepreneurial plan. The following is the daily chemical supplies entrepreneurial plan for everyone. Welcome to read!

The daily chemical supplies entrepreneurial plan article 1. Catalog
nThe introduction of company
The marketing strategy
competition analysis
development strategy n financial analysis
management analysis

. Company abstract
Sold product and service: provide customers with cosmetics products and use guidance
funding demand at the beginning of the company required RMB 200,000
Founders and franchisees have obtained
market analysis: The industry has matured, but the development potential is still huge. In the early stages of competitors, this kind of small shops near the campus were mainly in the middle and later competitions from competition from large companies.
Management system: divided into three layers of structure and strive for external support.
Sales and expansion strategies: Initially obtained the initial customers through advertising, and then ushered in new customers by reputation and excellent products. At the same time, in order to reduce costs, try to focus on ages at this time. When the company is stable, it has gradually established relations with companies such as beauty, and establishes franchise companies or branches in other schools or regions to gradually expand the size of the company.
. Company introduction
Timity: Provide customers with the best cosmetics, and conduct full tracking services to make customers more fresh and gain confidence in life.
Target: Become a company with a certain reputation and strength between the industry, and finally develop into a large company that integrates independent research and development and sales.
products and services: sell various cosmetics, provide college students, teachers, and other people, and provide use guidance. Ensure the quality of the product, ensure reasonable prices, and ensure the reparation of after -sales service.
Marketing prospects: This industry is a high -profit industry, and it is also an indispensable daily necessities in today’s people. Girls and actors are even more in love. In today’s society, the attention of the image has attached great importance to the image. In order to attract the opposite sex, in order to find a good job, to leave a good impression on others, it attaches great importance to the image. There is no such store in our school, and there are also lack of standardized companies in society, and they have a large development prospect.
marketing strategies
Plocating work
The main propaganda measures to promote the promotion of the bedroom and leaflet propaganda in the early days, give preferential treatment to new customers, and provide enthusiastic publicity on it. If they buy our products, they will propagate for us; even if they do not buy, they will have a consistent attitude towards customers, because we believe that “business is not affectionate”.
In addition, we will strictly control the quality to ensure that the price and quality are commensurate, and we will never let customers buy inferior products. We are the first -class quality, service and good reputation for their credibility first, win the favor of customers.
Sales method
1. In the early stage, we will open a facade to sell directly. This is our most basic sales method.
2. We will use cooperation to let us promote and sell other institutions on behalf of us. For example, it can sign a contract with existing customers, and all products sold by their hand can get certain commission.
3. We will sign or contact the organization that may use our products. When we need a large number of cosmetics, we can be responsible for supplying at a lower price. If the amount is large, we can deliver the goods to the door.
4. To retain customers through the form of membership cards. At the same time, the customer’s economic pressure is a measure of both parties.
The after -sales service
In order to understand the effect of the product and the reflection of customers, and to fulfill our commitment to customer after -sales service, we will register the often customer information, although not often, but buy the goods at a time The information of a larger customer is used for after -sales contact. In this way, we can protect the rights and interests of customers, but also make us know what products are the most popular for customers, which is conducive to the further development of our company.
C competition analysis
The cosmetics industry is a mature industry, and competition is fierce. There are dozens of shops such as large and small in Fengyang County. But they are not professional and large companies, so there is no monopoly. The main competitors are these small shops. It is difficult for them to compare with our stores in terms of college students. We will specialize in the products that various college students like, and closer to college students. confidence.
The development strategy
Our development strategy is divided into three periods, and different strategies are adopted in different periods.
1. In the beginning: At first we will open the first facade at the Anhui University of Science and Technology to explore the purchase channel and how to deal with the buyer. Explore experience in the process of publicity and sales, improve management methods, and improve the company’s reputation. At this time, we will vigorously publicize so that the school’s classmates and teachers will know that there is this company. Then we will run a member card and conduct preferential activities for new and old customers. The companies or organizations that we use our products to establish contacts to obtain a group of initial customers. In the process, the company’s popularity will continue to increase, which will have an important role in the next development. At this stage, it is generally stable, learning experience, and preparing for further development of experience and ability.
2. Mid -term: At this time, the company is basically stable, can obtain more stable profits, and will expand business. First contact friends from other schools, let them open branches, we provide experience and goods, and inject some funds, have partial share. In this way, expanding the company’s sales and increasing the company’s influence is an important manifestation of the company’s healthy development. If the situation allows, we will also develop in the society and open such stores outside the school. After all, the business of the school is limited, and society is the largest source of wealth.
3. Late period: If the company can develop on this day, then he should already have strong funds, good reputation and a large number of customers, if you still rely on selling other people’s products Products, make the reputation of their own products, and gradually develop into the model of production and sales of half of the rivers and mountains, and eventually become a leading company in this industry!
Financial analysis
Financial expenditure
Expenditure
This payment expenditure office supplies advertising expenses Hydropower
small measures 20,000 yuan 20,000 yuan 80,000 yuan 80,000 yuan |
total 20,0000 yuan
monthly financial expenditure
personnel personnel Wage Hydropower Purchase Tolls
Small measures 5000 yuan 800 yuan 3000 yuan 1000 yuan
Total 9800 yuan
. Monthly income
However, from the third month, there will be about 1,000 yuan in profit, and then increased by 500 yuan per month until the company’s income is stable. It is estimated that the monthly income will be 30,000 yuan. At this time, the company officially enters the right track.
. The fundraising plan
The funds required for the initial investment will be obtained:
1. The founder is expected to invest 10,00,000 yuan, mainly to borrow from family and relatives.
2. Invite other merchants or intentional people to pay some funds.
3. The insufficient part is obtained by applying for entrepreneurial loans from college students.
The repayment plan
When the company’s operation is stable, some funds are drawn every month for loan repayment. If the loan expires and the company’s funds are insufficient, the company’s investor will temporarily pay the loan. If possible, try to extend the time to repay the loan and strive for more development time.
Management analysis
Management level
Our company divides the personnel into three layers, the general manager is the first floor, and there are five departments below: the marketing department, business department, service department, quality inspection department, department of quality inspection department , Finance Department. All departments have the person in charge as the second -level personnel. Each minister has their respective salespersons and is responsible for the specific work and is a third -level member. The main tasks and responsibilities of each department are as follows:
1. Marketing Department: It is mainly responsible for investigating the surrounding markets and consumer groups, while formulating the company’s marketing strategy and development direction.
2. Business Department: It is mainly responsible for the purchase and sales of the product. It is a department directly involved in the sales, and is also a department that directly contacts the buyer.
3. Service Department: Responsible for answering customers’ questions and providing use guidance. It is also the executive department of after -sales service to solve the problem of customer feedback and understand their views.
4. Quality Inspection Department: Responsible for the quality testing of the goods they entered to ensure the quality and safety of the product. It is an important department for maintaining the reputation and customer rights of the company.
5. Finance Department: Responsible for all the revenue and expenses of the company, and make overall use of funds. At the same time, it is the department that formulates the loan repayment plan and implemented, which is the core of the company’s development.
although various departments work differently, they are unified in the development of the company. Help each other at work, pass the latest information in time, and make the best decisions. In addition, in the operation of the company, the feedback system will be established. Customers feedback to the salesperson, the salesperson feeds the manager, and the problem can be solved in a timely and effectively through this measure.
. The share of the possession
The initial founder is investors, and the company’s possession of the company with the corresponding proportion is obtained according to the proportion of contributions. However, we will leave part of the share of partners to join in the future. This is an important way for our fundraising and recruiting talents. We will control foreign investment, and we can only maintain a smaller proportion, and we will not sell too much share in order to get funds, otherwise we will be difficult to control the company’s development.
Opportunities and risk analysis and avoidance measures
Opportunities
With the development of society, people’s requirements for images are getting higher and higher. Whether it is job hunting or dating, even talking about men and women must have a good image. Moreover, women’s natural pursuit of beauty has been revealed during the golden age of today’s economic development, especially college students who are proud of heaven. However, there are very few companies in universities and economically underdeveloped areas and well -served. This gives us the opportunity to develop and it is also our growth.
risks
1. Because we are mainly based on agency sales, the timely and quality of supply is greatly affected. If the supplier cannot provide timely supplies or refuses to pay after the goods are sold, it will have a greater impact on us.
2. Because the market has matured and competing for competition is fierce, our company is newly opened, and the staff are newcomers lacking experience, which is not good for the company’s development.
3. The initial founders were all students in the school, and their funds were lacking. Most of them rely on relatives and borrowed loans from banks to get the initial funds. Excessive liabilities have put a huge potential threat to the company’s development.
4. Novice opening stores, lack of experience. For financing, purchases, contracting, sales, financial management, etc., you need to explore and learn. New companies will develop difficulty.
Is to avoid measures
1. Select reputation and reliable suppliers, sign contracts to ensure the quality and supply of supply and recycle the unprecedented goods.
2. Innovative sales methods, improve the quality of sales personnel, ensure product quality and after -sales service, and provide discounts on old customers.
3. The founder should be invested as much as possible to reduce bank borrowing.
4. The front line of the opening is to investigate on the spot, and work within such companies for a period of time. At the same time, the experience is learned by books and teachers to quickly improve the experience.
Summary
In previous analysis, we are more convinced that the company can establish and achieve expected performance. It may be that our company is too small in the early days. Maybe we face the competition from off -campus, and we may also encounter layers of difficulties in purchase or sales. But we believe that with our tenacious perseverance and fearless passion, all our difficulties are the paving stone of our successful peak, all our concerns are the jokes of our success. We firmly believe that success never avoid youth!
The daily necessities entrepreneurial plan book 2. Catalog
company abstract
company profile n marketing strategy
competition analysis r
development strategy
financial analysis
management analysis
risk and opportunity analysis and avoidance measures
Summary
, company abstract
Provide cosmetics products and use guidance
funding requirements: The company needs RMB 200,000 at the beginning of its establishment
The funding plan: funds are obtained by the founders and franchisees and bank loans
markets Analysis: The industry has matured, but its development potential is still huge. In the early stages of competitors, this kind of small shops near the campus were mainly in the middle and later competitions from competition from large companies.
Management system: divided into three layers of structure and strive for external support.
Sales and expansion strategies: Initially obtained the initial customers through advertising, and then ushered in new customers by reputation and excellent products. At the same time, in order to reduce costs, try to focus on ages at this time. When the company is stable, it has gradually established relations with companies such as beauty, and establishes franchise companies or branches in other schools or regions to gradually expand the size of the company.
. Company introduction
Timity: Provide customers with the best cosmetics, and conduct full tracking services to make customers more fresh and gain confidence in life.
Target: Become a company with a certain reputation and strength between the industry, and finally develop into a large company that integrates independent research and development and sales.
products and services: sell various cosmetics, provide college students, teachers, and other people, and provide use guidance. Ensure the quality of the product, ensure reasonable prices, and ensure the reparation of after -sales service.
Marketing prospects: This industry is a high -profit industry, and it is also an indispensable daily necessities in today’s people. Girls and actors are even more in love. In today’s society, the attention of the image has attached great importance to the image. In order to attract the opposite sex, in order to find a good job, to leave a good impression on others, it attaches great importance to the image. There is no such store in our school, and there are also lack of standardized companies in society, and they have a large development prospect.
marketing strategies
Plocating work
The main propaganda measures to promote the promotion of the bedroom and leaflet propaganda in the early days, give preferential treatment to new customers, and provide enthusiastic publicity on it. If they buy our products, they will propagate for us; even if they do not buy, they will have a consistent attitude towards customers, because we believe that “business is not affectionate”.
In addition, we will strictly control the quality to ensure that the price and quality are commensurate, and we will never let customers buy inferior products. We are the first -class quality, service and good reputation for their credibility first, win the favor of customers.
Sales method
1. In the early stage, we will open a facade to sell directly. This is our most basic sales method.
2. We will use cooperation to let us promote and sell other institutions on behalf of us. For example, it can sign a contract with existing customers, and all products sold by their hand can get certain commission.
3. We will sign or contact the organization that may use our products. When we need a large number of cosmetics, we can be responsible for supplying at a lower price. If the amount is large, we can deliver the goods to the door.
4. To retain customers through the form of membership cards. At the same time, the customer’s economic pressure is a measure of both parties.
The after -sales service
In order to understand the effect of the product and the reflection of customers, and to fulfill our commitment to customer after -sales service, we will register the often customer information, although not often, but buy the goods at a time The information of a larger customer is used for after -sales contact. In this way, we can protect the rights and interests of customers, but also make us know what products are the most popular for customers, which is conducive to the further development of our company.
C competition analysis
The cosmetics industry is a mature industry, and competition is fierce. There are dozens of shops such as large and small in Fengyang County. But they are not professional and large companies, so there is no monopoly. The main competitors are these small shops. It is difficult for them to compare with our stores in terms of college students. We will specialize in the products that various college students like, and closer to college students. confidence.
The development strategy
Our development strategy is divided into three periods, and different strategies are adopted in different periods.
1. In the beginning: At first we will open the first facade at the Anhui University of Science and Technology to explore the purchase channel and how to deal with the buyer. Explore experience in the process of publicity and sales, improve management methods, and improve the company’s reputation. At this time, we will vigorously publicize so that the school’s classmates and teachers will know that there is this company. Then we will run a member card and conduct preferential activities for new and old customers. The companies or organizations that we use our products to establish contacts to obtain a group of initial customers. In the process, the company’s popularity will continue to increase, which will have an important role in the next development. At this stage, it is generally stable, learning experience, and preparing for further development of experience and ability.
2. Mid -term: At this time, the company is basically stable, can obtain more stable profits, and will expand business. First contact friends from other schools, let them open branches, we provide experience and goods, and inject some funds, have partial share. In this way, expanding the company’s sales and increasing the company’s influence is an important manifestation of the company’s healthy development. If the situation allows, we will also develop in the society and open such stores outside the school. After all, the business of the school is limited, and society is the largest source of wealth.
3. Late period: If the company can develop on this day, then he should already have strong funds, good reputation and a large number of customers, if you still rely on selling other people’s products Products, make the reputation of their own products, and gradually develop into the model of production and sales of half of the rivers and mountains, and eventually become a leading company in this industry!
Financial analysis
Financial expenditure
Expenditure
This payment expenditure office supplies advertising expenses Hydropower
small measures 20,000 yuan 20,000 yuan 80,000 yuan 80,000 yuan |
total 20,0000 yuan
monthly financial expenditure
personnel personnel Wage Hydropower Purchase Tolls
Small measures 5000 yuan 800 yuan 3000 yuan 1000 yuan
Total 9800 yuan
. Monthly income
However, from the third month, there will be about 1,000 yuan in profit, and then increased by 500 yuan per month until the company’s income is stable. It is estimated that the monthly income will be 30,000 yuan. At this time, the company officially enters the right track.
. The fundraising plan
The funds required for the initial investment will be obtained:
1. The founder is expected to invest 10,00,000 yuan, mainly to borrow from family and relatives.
2. Invite other merchants or intentional people to pay some funds.
3. The insufficient part is obtained by applying for entrepreneurial loans from college students.
The repayment plan
When the company’s operation is stable, some funds are drawn every month for loan repayment. If the loan expires and the company’s funds are insufficient, the company’s investor will temporarily pay the loan. If possible, try to extend the time to repay the loan and strive for more development time.
Management analysis
Management level
Our company divides the personnel into three layers, the general manager is the first floor, and there are five departments below: the marketing department, business department, service department, quality inspection department, department of quality inspection department , Finance Department. All departments have the person in charge as the second -level personnel. Each minister has their respective salespersons and is responsible for the specific work and is a third -level member. The main tasks and responsibilities of each department are as follows:
1. Marketing Department: It is mainly responsible for investigating the surrounding markets and consumer groups, while formulating the company’s marketing strategy and development direction.
2. Business Department: It is mainly responsible for the purchase and sales of the product. It is a department directly involved in the sales, and is also a department that directly contacts the buyer.
3. Service Department: Responsible for answering customers’ questions and providing use guidance. It is also the executive department of after -sales service to solve the problem of customer feedback and understand their views.
4. Quality Inspection Department: Responsible for the quality testing of the goods they entered to ensure the quality and safety of the product. It is an important department for maintaining the reputation and customer rights of the company.
5. Finance Department: Responsible for all the revenue and expenses of the company, and make overall use of funds. At the same time, it is the department that formulates the loan repayment plan and implemented, which is the core of the company’s development.
although various departments work differently, they are unified in the development of the company. Help each other at work, pass the latest information in time, and make the best decisions. In addition, in the operation of the company, the feedback system will be established. Customers feedback to the salesperson, the salesperson feeds the manager, and the problem can be solved in a timely and effectively through this measure.
. The share of the possession
The initial founder is investors, and the company’s possession of the company with the corresponding proportion is obtained according to the proportion of contributions. However, we will leave part of the share of partners to join in the future. This is an important way for our fundraising and recruiting talents. We will control foreign investment, and we can only maintain a smaller proportion, and we will not sell too much share in order to get funds, otherwise we will be difficult to control the company’s development.
Opportunities and risk analysis and avoidance measures
Opportunities
With the development of society, people’s requirements for images are getting higher and higher. Whether it is job hunting or dating, even talking about men and women must have a good image. Moreover, women’s natural pursuit of beauty has been revealed during the golden age of today’s economic development, especially college students who are proud of heaven. However, there are very few companies in universities and economically underdeveloped areas and well -served. This gives us the opportunity to develop and it is also our growth.
risks
1. Because we are mainly based on agency sales, the timely and quality of supply is greatly affected. If the supplier cannot provide timely supplies or refuses to pay after the goods are sold, it will have a greater impact on us.
2. Because the market has matured and competing for competition is fierce, our company is newly opened, and the staff are newcomers lacking experience, which is not good for the company’s development.
3. The initial founders were all students in the school, and their funds were lacking. Most of them rely on relatives and borrowed loans from banks to get the initial funds. Excessive liabilities have put a huge potential threat to the company’s development.
4. Novices open stores, lack of experience. For financing, purchases, contracting, sales, financial management, etc., they need to explore and learn. New companies will develop difficulty in development.
Is to avoid measures
1. Select reputation and reliable suppliers, sign contracts to ensure the quality and supply of supply and recycle the unprecedented goods.
2. Innovative sales methods, improve the quality of sales personnel, ensure product quality and after -sales service, and provide discounts on old customers.
3. The founder should be invested as much as possible to reduce bank borrowing.
4. The front line of the opening is to investigate on the spot, and work within such companies for a period of time. At the same time, the experience is learned by books and teachers to quickly improve the experience.
Summary
In previous analysis, we are more convinced that the company can establish and achieve expected performance. It may be that our company is too small in the early days. Maybe we face the competition from off -campus, and we may also encounter layers of difficulties in purchase or sales. But we believe that with our tenacious perseverance and fearless passion, all our difficulties are the paving stone of our successful peak, all our concerns are the jokes of our success.
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