1 thought on “Why do so many people want to transfer to the product manager”
Ruby
Recently, many people add me to WeChat. I want to learn product manager with me. I want to switch to the product manager. As a product manager who has been successfully transferred, I am very curious: Why did I turn it at the time? Why are there more and more people? What are the temptations of the product manager? Next, the black face will systematically analyze this phenomenon to those who want to switch to the product manager.
“Product Manager”, the most flexible vocabulary in the Internet, it turned out that Su Shi said something to evaluate himself: “I can accompany the emperor of the jade, I can accompany the Bei Tianyuan to begging”, now I take this now The sentence is not suitable for describing product managers. The product manager can talk to the boss, and you can tear it with technology development.
Why do so many people want to switch to product manager? Then I use the product manager to think about the thinking mode of the product to analyze the ideas of these people!
I first analyze this sentence, “Why do so many people want to switch to product manager?” We can divide into a few keywords, and then a “so many”, “people”, “want to think about “Turn career”, “doing product manager”.
The keywords we have deeply considered through “so much”, “people”, “want to switch”, and “as a product manager”, extended the following questions
first: Why are so many people?
: Who wants to switch career?
third: Why do you want to switch career?
Fourth: What does the product manager do?
Fifth: What are the benefits of after turning?
The Internet market is big enough! In the future, everything will be replaced by the Internet!
In imagination? How long have you not used banknotes? Go to the hospital for examination? Pay water and electricity fee in the community? Shopping shopping? Even buying pancakes on the side of the road, the uncle said, “Lady, sweep here”; you will find that even such important things are replaced by Internet technology. What else will you do? When we extend our thoughts, we will find that everything around us is all on the Internet!
It will not have the Internet in the future, because the Internet will sink to all industries like water and electricity, becoming an infrastructure like highway. All industries are the Internet industry. The arrival of that era may be ten, twenty, and thirty years. However, in the era of social and market development, Internet talents have huge talent gaps. Product managers are the most important parts. If there are not so many product managers opportunities, then there will not be so many people to transfer product managers!
The opportunity cost is low!
The test? If the product manager, like a financial practitioner, needs a qualification certificate and professional unpopular skills, will there be so many people? Answer: There must be no so many, the height of the entry threshold will make a large group of people watch the product manager’s mountains! And the most basic product manager’s necessary skills are the requirements of demand analysis, questionnaire survey, etc. The most basic class work is to use computers and certain concepts and understanding of product demand. Therefore, the floor threshold of the product manager is very low, and the low threshold means that many people have the opportunity to transfer products. The opportunity cost is the motivation for many people to transfer products.
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In imagination? If the product manager is 3,000 a month, will there be so many people who want to transfer to the product manager? Answer: There are definitely not so many, so how much monthly salary of product managers? Let’s take a look at the “Report of the Product Manager 2020”, which contains a picture of the working life and salary of the product. From the figure below, we can see In addition, the salary of the product manager is directly proportional to the annual limit. The longer the working hours, the higher the salary. The older the older and more popular (of course, within a certain period of time). One of my original subordinates participated in the autumn recruitment and was directly admitted to the headline. I got the monthly salary of 18K and 18K. For an undergraduate student who just graduated, it is equivalent to a huge sum. Compared with operational, administrative, personnel, finance Wait for positions, the starting salary is a lot higher.
Added source “Product Manager Report 2020”
The people who are close to the product life cycle may be transferred to
as shown in the figure above, this product The complete life cycle, from defining products -design products -development products -release products -improve products -define products -……. Through the work content of the fine branches of the life cycle, we will from the life cycle Analysis of what positions are there! Then analyze whether they are likely to transfer products!
Definitioning products —
defined products (research) This is divided into two categories. The first category: this is generally a high -level cognition of this market, Only to decide not to do this product, so this position may be the boss and executive; the second category: In order to raise the valuation or build the product to protect the city, the company needs to seek a new upstream and downstream product line. The problem of thinking on the basis of a complete product system, so this position may be the boss, executives, and product VP. Through job analysis, bosses and executives generally do not transfer products or they are only part of the work of product work. Their positions of their own positions are greater than products. Of course, there are special specials. Unless this is the owner or executive of a small company, their entrepreneurial spirit and product awareness will go to some airport industries or large companies to transfer to the person in charge of the product.
defined products (demand documents) This is the standard product manager’s daily thing. You do n’t need to talk about it here. Here I will list the work content of the product manager one by one in the “product manager”. Essence
The design products -make children look good
design products (design prototypes) This is also the standard product manager’s daily thing. The work of the product manager will be listed one by one in the “what the product manager does”.
The design product (visual design) is divided into two categories, the first category: UI design, the second category UE or UX design.
UI: User interface user interface
The user interface is actually a broad concept, refers to the interface in the interaction between people and machines. The disk, gearrier, etc. belong to the user interface. Generally, the graphical user interface (GUI: Graphic User Interface) displayed on the screen is generally referred to as UI. It may be that the concept of UI is more difficult to be understood by the average person, so the UI designer, which is generally called now, refers to the GUI designer. That is the graphical interface designer. It is mainly responsible for the color matching of the graphic icon of the product or website. In short, it is responsible for the website.
UE or UX: User user experience
user experience refers to the personal subjective experience of users during the use of the product. Pay attention to the overall feelings before, during, and after use, including behavior, emotion, and achievement. The user experience is the overall experience, so it is not just from the user interface, it is only part of it. In layman’s terms, this is an overall experience, including the influence of the brand and the influence of the user’s personal experience. In short, the user uses it.
The first category: UI, advantage: UI designer is a person in packaging products, familiar with the product function of the product manager plan, the adjustment of the product, the user’s user portrait, etc. Teachers may not understand technology, product planning, market research, product realization, etc., but this kind of job can be solved through learning and experience, so UI designers are positions with a relatively high probability of transferring products.
The category: UE or UX, UE design is actually similar to the nature of UI design, but the UI design is more oriented to static design. Design is more biased towards the logic of the product. Therefore, the UE design understanding is more understandable than UI designers and users better; so UE designers are also a position with a higher probability of transferring products; there is a market phenomenon, UI design is better market -oriented. Generally, every Internet company is generally Internet company. There will be. UE generally only matches such a position of C -end products or large companies (because the general product manager also does what the UE designer does), so the UE designer is not as many as UI designers.
Summary: UI, UE, UX designer is a greater probability of transfer product managers, but the UI volume is larger
development products —— have children
The development products are the realization of the product landing process. Here are mainly procedural apes achieved by moving bricks by night.
If: 1. The programmers are familiar with the realization of a certain function anymore, because this is their bricks and tiles to build Chengde, so they know the logic of product function, and they know the product’s functional logic. The top competition or mainstream technology also knows how to quickly land a product. 2. It is normal for programmers to work overtime, so programmers can endure hardships and have strong execution. This is the biggest advantage of this position to transfer products (to learn it down -to -earth).
The disadvantage: 1. Program apes are more work in research and development, focusing on their own work, so many programmers are rarely spoken, causing many programmers to transfer products and do not know how to communicate; 2. Procedures The previous work of the ape is a passive need to take the initiative to find the lack of capabilities in this area. At the same time, many of the products are lacking in many products, such as: demand research ability, version planning ability, business monetization ability, etc. To develop a product, you need to do a good relationship with your company’s product manager first. Ask you why you do this, how they think about it, and think about what you will do if it is you.
Recently, many people add me to WeChat. I want to learn product manager with me. I want to switch to the product manager. As a product manager who has been successfully transferred, I am very curious: Why did I turn it at the time? Why are there more and more people? What are the temptations of the product manager? Next, the black face will systematically analyze this phenomenon to those who want to switch to the product manager.
“Product Manager”, the most flexible vocabulary in the Internet, it turned out that Su Shi said something to evaluate himself: “I can accompany the emperor of the jade, I can accompany the Bei Tianyuan to begging”, now I take this now The sentence is not suitable for describing product managers. The product manager can talk to the boss, and you can tear it with technology development.
Why do so many people want to switch to product manager? Then I use the product manager to think about the thinking mode of the product to analyze the ideas of these people!
I first analyze this sentence, “Why do so many people want to switch to product manager?” We can divide into a few keywords, and then a “so many”, “people”, “want to think about “Turn career”, “doing product manager”.
The keywords we have deeply considered through “so much”, “people”, “want to switch”, and “as a product manager”, extended the following questions
first: Why are so many people?
: Who wants to switch career?
third: Why do you want to switch career?
Fourth: What does the product manager do?
Fifth: What are the benefits of after turning?
The Internet market is big enough! In the future, everything will be replaced by the Internet!
In imagination? How long have you not used banknotes? Go to the hospital for examination? Pay water and electricity fee in the community? Shopping shopping? Even buying pancakes on the side of the road, the uncle said, “Lady, sweep here”; you will find that even such important things are replaced by Internet technology. What else will you do? When we extend our thoughts, we will find that everything around us is all on the Internet!
It will not have the Internet in the future, because the Internet will sink to all industries like water and electricity, becoming an infrastructure like highway. All industries are the Internet industry. The arrival of that era may be ten, twenty, and thirty years. However, in the era of social and market development, Internet talents have huge talent gaps. Product managers are the most important parts. If there are not so many product managers opportunities, then there will not be so many people to transfer product managers!
The opportunity cost is low!
The test? If the product manager, like a financial practitioner, needs a qualification certificate and professional unpopular skills, will there be so many people? Answer: There must be no so many, the height of the entry threshold will make a large group of people watch the product manager’s mountains! And the most basic product manager’s necessary skills are the requirements of demand analysis, questionnaire survey, etc. The most basic class work is to use computers and certain concepts and understanding of product demand. Therefore, the floor threshold of the product manager is very low, and the low threshold means that many people have the opportunity to transfer products. The opportunity cost is the motivation for many people to transfer products.
r
In imagination? If the product manager is 3,000 a month, will there be so many people who want to transfer to the product manager? Answer: There are definitely not so many, so how much monthly salary of product managers? Let’s take a look at the “Report of the Product Manager 2020”, which contains a picture of the working life and salary of the product. From the figure below, we can see In addition, the salary of the product manager is directly proportional to the annual limit. The longer the working hours, the higher the salary. The older the older and more popular (of course, within a certain period of time). One of my original subordinates participated in the autumn recruitment and was directly admitted to the headline. I got the monthly salary of 18K and 18K. For an undergraduate student who just graduated, it is equivalent to a huge sum. Compared with operational, administrative, personnel, finance Wait for positions, the starting salary is a lot higher.
Added source “Product Manager Report 2020”
The people who are close to the product life cycle may be transferred to
as shown in the figure above, this product The complete life cycle, from defining products -design products -development products -release products -improve products -define products -……. Through the work content of the fine branches of the life cycle, we will from the life cycle Analysis of what positions are there! Then analyze whether they are likely to transfer products!
Definitioning products —
defined products (research) This is divided into two categories. The first category: this is generally a high -level cognition of this market, Only to decide not to do this product, so this position may be the boss and executive; the second category: In order to raise the valuation or build the product to protect the city, the company needs to seek a new upstream and downstream product line. The problem of thinking on the basis of a complete product system, so this position may be the boss, executives, and product VP. Through job analysis, bosses and executives generally do not transfer products or they are only part of the work of product work. Their positions of their own positions are greater than products. Of course, there are special specials. Unless this is the owner or executive of a small company, their entrepreneurial spirit and product awareness will go to some airport industries or large companies to transfer to the person in charge of the product.
defined products (demand documents) This is the standard product manager’s daily thing. You do n’t need to talk about it here. Here I will list the work content of the product manager one by one in the “product manager”. Essence
The design products -make children look good
design products (design prototypes) This is also the standard product manager’s daily thing. The work of the product manager will be listed one by one in the “what the product manager does”.
The design product (visual design) is divided into two categories, the first category: UI design, the second category UE or UX design.
UI: User interface user interface
The user interface is actually a broad concept, refers to the interface in the interaction between people and machines. The disk, gearrier, etc. belong to the user interface. Generally, the graphical user interface (GUI: Graphic User Interface) displayed on the screen is generally referred to as UI. It may be that the concept of UI is more difficult to be understood by the average person, so the UI designer, which is generally called now, refers to the GUI designer. That is the graphical interface designer. It is mainly responsible for the color matching of the graphic icon of the product or website. In short, it is responsible for the website.
UE or UX: User user experience
user experience refers to the personal subjective experience of users during the use of the product. Pay attention to the overall feelings before, during, and after use, including behavior, emotion, and achievement. The user experience is the overall experience, so it is not just from the user interface, it is only part of it. In layman’s terms, this is an overall experience, including the influence of the brand and the influence of the user’s personal experience. In short, the user uses it.
The first category: UI, advantage: UI designer is a person in packaging products, familiar with the product function of the product manager plan, the adjustment of the product, the user’s user portrait, etc. Teachers may not understand technology, product planning, market research, product realization, etc., but this kind of job can be solved through learning and experience, so UI designers are positions with a relatively high probability of transferring products.
The category: UE or UX, UE design is actually similar to the nature of UI design, but the UI design is more oriented to static design. Design is more biased towards the logic of the product. Therefore, the UE design understanding is more understandable than UI designers and users better; so UE designers are also a position with a higher probability of transferring products; there is a market phenomenon, UI design is better market -oriented. Generally, every Internet company is generally Internet company. There will be. UE generally only matches such a position of C -end products or large companies (because the general product manager also does what the UE designer does), so the UE designer is not as many as UI designers.
Summary: UI, UE, UX designer is a greater probability of transfer product managers, but the UI volume is larger
development products —— have children
The development products are the realization of the product landing process. Here are mainly procedural apes achieved by moving bricks by night.
If: 1. The programmers are familiar with the realization of a certain function anymore, because this is their bricks and tiles to build Chengde, so they know the logic of product function, and they know the product’s functional logic. The top competition or mainstream technology also knows how to quickly land a product. 2. It is normal for programmers to work overtime, so programmers can endure hardships and have strong execution. This is the biggest advantage of this position to transfer products (to learn it down -to -earth).
The disadvantage: 1. Program apes are more work in research and development, focusing on their own work, so many programmers are rarely spoken, causing many programmers to transfer products and do not know how to communicate; 2. Procedures The previous work of the ape is a passive need to take the initiative to find the lack of capabilities in this area. At the same time, many of the products are lacking in many products, such as: demand research ability, version planning ability, business monetization ability, etc. To develop a product, you need to do a good relationship with your company’s product manager first. Ask you why you do this, how they think about it, and think about what you will do if it is you.
This summary: R